Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

Online advertising is considered as one of the most popular forms communication in persuading consumers to purchase a product. It asks question how an advertisement becomes well-written or well-processed. Correspondingly, many factors contribute making online successful process. In this light, researchers aim determine influence different elements advertisements on Late Generation Z's intention. To be more particular, focused several factors, such (1) appeals, (2) visual and verbal elements, (3) social media platforms. The methods utilized gathering data study were through Google Forms there constraints physical contact due COVID-19 pandemic. After assessing necessary for study, have found that some are always significant Z. specific, these follows: brand logo’s overall style background meaning, informativeness credibility advertisement, authenticity lastly, (4) platforms terms purchasing products services. intends fill gap domain help companies, businesses, marketers, fully maximize potential advertisements.